Tapiwa Muwomo | Pardot Email Specialist

Professional Summary

Certified Marketing Cloud Account Engagement (Pardot) Specialist with experience designing and executing B2B marketing automation campaigns using Engagement Studio, lead scoring, and Salesforce integration. Proven ability to optimize buyer journeys, drive MQL volume, and improve nurture conversion rates.

Adept at managing Pardot connectors, syncing leads to Salesforce, and building custom forms, landing pages, and automation rules. Strong understanding of scoring & grading, CAN-SPAM compliance, and lifecycle stage modeling.

Work Experience

Tetrad Group

Pardot Email Specialist | 2022 – Present

Led Pardot automation strategy and deployment for B2B projects across Israel and South Africa
Designed multi-step nurture programs using Engagement Studio, dynamic segmentation, and custom scoring logic
Built scalable and responsive Pardot landing pages and forms with progressive profiling and field mapping
Managed complex lead lifecycle processes including MQL conversion, lead handoff, and grading strategy
Integrated Pardot with WordPress and Salesforce CRM using form handlers, connected campaigns, and custom redirects
Implemented advanced personalization using variable tags, conditional logic, and prospect tags
Executed full-funnel campaign tracking via UTM parameters, completion actions, and reporting automation
Ran deliverability audits, configured sender authentication (SPF/DKIM), and maintained CAN-SPAM compliance
Collaborated with Sales teams to automate follow-ups, task creation, and real-time alerts for hot leads
Continuously optimized email performance via A/B testing, engagement metrics, and asset performance reports

Pardot Skills

Lead Gen & Nurture

Engagement Studio automation journeys
Lead scoring and grading logic
Pardot Forms, Landing Pages, Completion Actions
Email Templates and List Emails

Integration & Sync

Pardot-Salesforce Connector setup and management
Field mapping and connected campaigns
Form handlers, third-party form integrations
Sales alerts, dynamic lists, automation rules