Tapiwa Muwomo | SFMC Developer

Professional Summary

Certified Salesforce Marketing Cloud Developer with 3+ years’ experience designing and implementing data-driven customer journeys using AMPscript, SSJS, SQL, and API integrations. Expert in CloudPages, Automation Studio, and personalized email strategy across B2C and B2B channels.

Proven success with complex segmentation, REST API integrations, lead nurturing, email deliverability, and campaign automation for enterprise clients. Equally proficient across Email Studio, Journey Builder, Contact Builder, and real-time interaction tracking.

Work Experience

Tetrad Group

Salesforce Marketing Cloud Developer | 2022 – Present

Led Salesforce Marketing Cloud development for clients in the UK and South Africa across B2C and B2B sectors
Built and optimized automated customer journeys using Journey Builder, SQL filters, and real-time triggers
Developed dynamic AMPscript-powered emails and CloudPages for gated content, lead capture, and consent management
Integrated SFMC with Salesforce CRM and external systems via REST/SOAP APIs and custom tokens
Designed and executed high-volume, personalized campaigns improving engagement and deliverability KPIs
Created robust data extensions, automations, and triggered sends for lifecycle marketing programs
Managed end-to-end deployment of re-engagement and onboarding journeys using Automation Studio
Conducted deliverability audits and implemented SPF/DKIM/DMARC configuration to improve inbox placement

Marketing Cloud Skills

Core Platform

Journey Builder & Automation Studio
AMPscript, Server-Side JavaScript (SSJS)
CloudPages: dynamic forms, preference centers, lead capture
REST/SOAP API Integration & Data Extensions
Contact Builder, Email Studio, Content Builder

Advanced

Triggered Sends, Transactional Emails
Email deliverability, SPF/DKIM setup, CAN-SPAM compliance
SQL for segmentation, reporting, and personalization
SSJS for token validation, form handling, and API responses